Building a future where abortion is unthinkable
Latest Research
Study: A Few Good Men: Increasing the Masculine Presence – Exploring men’s emotional perceptions of abortion and unexpected pregnancy.
Building a future where abortion is unthinkable
Understanding why women feel the way they do about abortion and how to reduce the number of people who support abortion.
Understanding the psychological dynamics that drive teen attitudes and feelings about abortion and sexual activity
An examination of the Planned Parenthood Brand (and the issue of women’s health)
We’re sharing what we’ve learned
As the premier research authority on abortion decision making, we’ve spent decades speaking to women about the issue. Now we’re ready to share what works and what doesn’t so that together, we can defeat misinformation and build a future where abortion is unthinkable.
Stay up-to-date on the latest
in Emotional Research!
There’s Something in the Water!
Abortion pills could be affecting more than just those who use them. Since Roe v. Wade was overturned, there has been a huge spike in the use of the abortion pill. Many women choose to go through this process at home and are usually alone. The chemical abortion...
Current Projects
2025 Men’s Study: The goal of this recently finished study was to learn how men respond emotionally to the abortion issue, interact with their preborn child’s mother when facing an unexpected pregnancy and discover how to develop messages that will help men truly support the women in their lives.
