Building a future where abortion is unthinkable
Latest Research
Study: A Few Good Men: Increasing the Masculine Presence – Exploring men’s emotional perceptions of abortion and unexpected pregnancy.
Building a future where abortion is unthinkable
Understanding why women feel the way they do about abortion and how to reduce the number of people who support abortion.
Understanding the psychological dynamics that drive teen attitudes and feelings about abortion and sexual activity
An examination of the Planned Parenthood Brand (and the issue of women’s health)
We’re sharing what we’ve learned
As the premier research authority on abortion decision making, we’ve spent decades speaking to women about the issue. Now we’re ready to share what works and what doesn’t so that together, we can defeat misinformation and build a future where abortion is unthinkable.
Stay up-to-date on the latest
in Emotional Research!
ARTICLE: Saving Grace The Planned Parenthood Brand & Branding PHCs
Vitae Foundation completed our seventh in-depth Right Brain Research study with Dr. Charles Kenny, involving over 70 women who went to Planned Parenthood for services including birth control and abortion. By investigating current marketing messages of the abortion...
Current Projects
2026 Men’s Study: We are currently in the promotion phase of our latest research project “A Few Good Men: Increasing the Masculine Presence”. The study explores the emotional dynamics behind men’s perceptions on unexpected pregnancy and abortion.
